All charisma is about the strength of the pranamaya kosha

The 5 koshas/shealths/layers covering the light of the Self.

The pranamaya kosha is the energy body.
The vibrancy of this energy body determines your extent of influence and transformative power in the world.
A hyper-vibrant body is unmistakable.
We call it different words like charisma, confidence, happy vibes, and power.
Happiness itself actually is a condition of a highly vibrant exhuberant harmonic energy state.
Harmony is a very important variable.
Without harmony/balance, the high intensity of that person, may appear threatening,
And you may instead stay away from them as much as possible.

Some people are very vibrant inside.
But because of:
1. Hyper restrictive childhood environments,
2. Very low reception from others in formative years,
3. Very hostile and critical parents creating mountains of shame,
All of the activity is sealed and very little gets out.
You mostly see them staying invisible with a poker face.
There are very strong suppressive/repressive mechanisms containing all expressions in them.
This also however can be picked up by others.
Even if you are just silent, someone who wants to mess with you will stay away,
Because he/she senses your prana power that you are bottling inside.

The prana exerts the attractive force by its own nature,
But what form it takes depends on the structure it is channeled through.
For instance there are many different forms of high prana personalities.
It could take different flavors such as:
Power, Anger, Intensity, Calmness/Balance/Equanimity, Movers/Shakers, Celebration/Joy

A very old person has a really feeble pranamaya kosha,
So it is actually quite difficult to even feel their presence.
The opposite of this, is a kid full of exhuberant energy expressing itself,
You just cannot miss the presence of the kid.

The repression of the reality of death

There is a fundamental imbalance I have noticed as a pattern throughout civilization and society (the one around me now).
Death has not been integrated into Life.
We repress anything to do with death and handle it in a kind of desperate uneasy way, we shield the reality of this as much as we can and when it happens it carries the context of: “What an unexpected tragedy, this should not have happened, this is unfair and sudden, but I will have to do whatever I can to manage this (said despondently)”.
Why should this be the case?
Why is the collective repressing the reality of death?
That I feel is the true elephant in the room that is being repressed.
We all play/act and pretend like it does not exist and we have an implicit agreement to never speak or discuss it unless really needed and only to the extent required.

This collective repression and denial of the reality of death has consequences throughout the ways in which we live our lives.
Every aspect of our lifestyle carries this feature too.
Marriage/new relationships are celebrated, while breakups are looked down upon, like “There must be a mistake, this is really wrong, should not happen etc.”.
Even the word breakup carries such a violent unceremonious negative connotation.
How can creativity flow freely if things once acquired are simply frozen?
Both the processes of acquisition and dissolution are like 2 wings of the bird of freedom/change/creative flow.
We are actually stifling the movement of life by denying the reality of death, because they both need each other for the higher purpose which is flow, expression, and creation.

There is a similar situation with consumer products.
It is so easy to purchase products now with the whole global e-commerce now booming in the online sphere.
But it is at least 10 times more difficult to find information and sell what you already possess. It is even difficult to find useful ways to pass on what you have even free of cost in a way that someone else could benefit and use.
The information is not AS READILY available as when you want to purchase.
There is definitely a gigantic imbalance I see.
There is so much hype about the building of a new product, with all the marketing, first day sales etc.
But the phasing out of old products with proper burial (which in this case might mean, the dismantling and salvaging of all of its raw materials, and reusing or returning it to the environmental cycles efficiently) is not done.
Where does all the garbage go?
It is not recycled and put back to its right place.
There is a right place for everything.
Like even poop forms great manure for trees/plants etc.
So as a result of this, we have an endless accumulation of the garbage created by old products.
Who is going to do the cleanup?
The responsibility is on us, it is our willful ignorance and denial of the reality of death that is the root cause here.
We emphasize creation, but not the efficient passing on of the stuff we have gathered to the next generation, or the proper recycling of stuff back into the environment.
Deep inside, there is a denial of the reality of death, which manifests as a feeling that we will live forever. We never even CONSIDER the reality of our own death.
Only if we did that, would we put effort into the correct recycling of our possessions (RE-CYCLING is the key word, life and death is a cycle, and nature has its own cycles. Ideally we should study these cycles and work in harmony with them.)

This is a collective problem and also an individual problem, as I see it.
There are many other smaller instances of this pattern.
Most of us forward bend far more than backward bend in our lifestyles.
We focus on what to eat and treat it like a ceremony and ritual, but when it comes to poop, we want to get done with it with as little consciousness as possible.
We emphasize work/achievement/building but sideline aspects like relaxation/rest/deconstructing (or we do those things only to get back to our prime focus of work and use it instrumentally).