Desire is what makes the potential for pleasure possible.

Desire = Potential for Pleasure.
No Desire = No pleasure.
Attachment to pleasure = Attachment to desire.
Attachment to pleasure = Attachment to denying oneself -> by projecting a part/possibility of yourself out on someone or something.
Every desire gives your power away.
Greater the desire = Greater is the power given away.
So ironically, your capacity for pleasure is totally related to your capacity to deny oneself and project outward.

The desiring process is as follows:
First divide/compartmentalize/multiplitize yourself -> then deny yourself of some divided parts and project them into the world -> play complex games to seek for those divided parts (in such a way that you will never get it completely and you can keep playing).
So that inconsistent getting and losing of the desired, keeps you hooked and playing the game round and round.
Greater the inconsistency and the sharper the reward = Greater is the addiction and enslavement (that is why the more addictive drugs have the greatest and shortest possible highs with the greatest drops).
If you want greatest pleasure, then you will seek the most unattainable and impossible.
Because then you can enjoy the greatest possibility for pleasure at the time of reunion.

It is a game of hide and seek.
Game rules: Separate yourself into many fragments, and ask all the fragments to hide into the world, and then play the game of hide and seek in the world to RE-MEMBER yourself back.
Every reunion brings great pleasure.
The soul splits itself into a million fragments(like a big bang event) and then takes on a hero fragment/avatar who searches and unites himself with all the other fragments.

Energetic Principle of Ego

The ego works primarily on assertion and denial.
There are a lot of profound facts about assertion and denial.
1 – What you assert, is exactly what does not already exist.
In other words, the energy that MAKES the assertion DOES NOT CONTAIN the asserted thing which is precisely why it is making the assertion in order to bring into being that which is not already present.
2 – You can only deny that which already exists.
The energy that makes the denial, already contains the denied object. How can you deny something that does not even exist?
These 2 rules above have profound implications for the understanding of our own psyche and other peoples’ psyche.
So assertion, brings into being that which is not effortlessly present and denial shields that which is already effortlessly present in being.
These are the 2 obfuscating mechanisms, that prevent you from seeing/feeling/experiencing the deeper reality/self.
Both assertion and denial is to be let go, in order to dwell/be/see into the deeper reality.